Creative Portfolio of Loren Scott

Creative Portfolio of Loren ScottCreative Portfolio of Loren ScottCreative Portfolio of Loren Scott

Creative Portfolio of Loren Scott

Creative Portfolio of Loren ScottCreative Portfolio of Loren ScottCreative Portfolio of Loren Scott
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Loren Scott

Loren ScottLoren ScottLoren Scott

Menifee, California, United States
loren@lorenscott.net

Contact Me

About Loren

Work Experience

With over 25 years of experience spanning product management and marketing, I have been at the forefront of championing products and services across diverse business landscapes, from startups to established industry leaders. In many of these roles, regardless of my official title or the company's stage, I was either the primary force behind the marketing initiatives or played a pivotal role in shaping and driving them.


My passion truly shines as a product evangelist. I thrive on showcasing products live at trade events, crafting compelling online video demonstrations, designing impactful marketing collateral, and steering website content and social media engagement.

Marketing Skills & Tools

  •  Strategic Marketing: Market analysis, positioning, branding, and go-to-market strategies.
  • Campaign Management: Messaging, event planning, digital campaigns, SEM/SEO, Google Ads, and Facebook Ads.
  • Content & Creative: Copywriting, blog posts, case studies, sales enablement materials, voiceovers, videos, and photography using tools like Photoshop.
  • Digital Tools & Platforms: Proficiency in Salesforce, HubSpot, Marketo, SEMrush, and other marketing automation platforms.
  • Data-Driven Decision Making: Expertise in Google Analytics, SQL, A/B testing, SEO optimization, and data visualization for informed marketing strategies.

Education

Bachelor's Degree in Business Management 

University of Phoenix,  GPA 3.44

COPYWRITING / WORDPRESS

Mimeo Digital Product Web Page

As Product Marketing Manager at Mimeo, I championed the new go-to-market strategy for Mimeo Digital, introducing it as the pioneering "Courseware Distribution Platform" (CDP). I overhauled the Mimeo Digital product page on our  WordPress site, which now features a video I both storyboarded and narrated. Additionally, I designed a matrix to highlight our CDP's distinct advantages for Training Orgs and L&D professionals. 

View Live Web Page

Video PRODUCTION / VOICEOVERS

Mimeo Print Promo Video (76 sec)

I created the storyboard and wrote the narration script for this video for use on the main product webpage for Mimeo Print. 

I also narrated the voiceover and recorded my voice in my home studio using Adobe Audition and an Audio Technica AT4033/SE mic. 

View Narration Script

Mimeo Digital Short Promo Video (38 sec)

I created the storyboard and wrote the narration script for this short promo video for use in social media marketing campaigns for Mimeo Digital. 

I also narrated the voiceover and recorded my voice in my home studio using Adobe Audition and an Audio Technica AT4033/SE mic. 

View Narration Script

Mimeo Digital Long Promo Video (125 sec)

I created the storyboard and wrote the narration script for this longer promo video for use on the main product webpage for Mimeo Digital. 

I also narrated the voiceover and recorded my voice in my home studio using Adobe Audition and an Audio Technica AT4033/SE mic. 

View Narration Script

MINERVA Promo Video

 This video was quickly produced, so its quality, especially the audio narration, isn't my usual standard. Nonetheless, it showcases MSW Consultants' new recycling compliance SaaS app, MINERVA. As the sole technical lead at MSW Consultants, a non-technical waste consultancy, I managed its development, filmed, and narrated this demo. 

Kat + James : A Love Story

 During an engagement photo session, I proposed creating a video blending their love story with photoshoot stills, which my clients loved. I separately filmed each recounting their meeting, proposal, and feelings for each other. This video was a hit at their wedding reception, showcased on a big screen. All visuals were shot and edited by me. 

ECLIPSE - Band Promo Video

 In 2010, Riverside County cover band, Eclipse, commissioned me to produce a promo video. We booked the Old Town Temecula Theater, where I filmed them performing their pre-recorded cover songs. I captured five takes per song, highlighting each musician and a wide shot with extras as the audience. 

Real Estate Property Promo

 I produced this video to showcase a premium real estate listing in Mooresville, IN. I shot and edited all visuals, except for the clips of the boys jumping into the lake, which were provided by the homeowners. 

Silly Real Estate Branding Clip

 I casually made this clip while retrieving a listing sign from a sold property, with my son as cameraman. Showcasing my quirky humor (think Monty Python), there's a playful "outtake" at the end. It also features a special effect using Adobe After Effects. Can you spot and guess how it's done? :) 

Realtor Branding

Fully committed in every venture, I integrated my real estate branding in Indiana not just on business cards and signs but also wrapped my car with it. Many new clients found me this way, often remarking, "I see your face and name everywhere!" That's what I wanted to hear!

Social media ad promoting the quick sale of one of my listings. As an FAA certified drone (sUAS) pilot, I'd make use of aerial shots and video whenever it would help showcase a property better.  

Photography

    Loren Scott

    loren@lorenscott.net

    951-692-6398

    Copyright © 2024 Loren Scott - All Rights Reserved.

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